Distribution - Houston Beer Guide https://houstonbeerguide.com Online beer news and reviews for the city of Houston Wed, 09 Feb 2022 17:36:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.14 Feeling All Light, All Light, All Lite https://houstonbeerguide.com/feeling-all-light-all-light-all-lite/ https://houstonbeerguide.com/feeling-all-light-all-light-all-lite/#respond Wed, 09 Feb 2022 17:36:13 +0000 https://houstonbeerguide.com/?p=4455 What can I say? Most of us beer lovers put off drinking to be healthy for a while so why not kick things back up and try a new beer in February? I had the pleasure of running into this beer that references Matthew Mcconaughey’s character David Wooderson in cult classic favorite Dazed and Confused.

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What can I say? Most of us beer lovers put off drinking to be healthy for a while so why not kick things back up and try a new beer in February? I had the pleasure of running into this beer that references Matthew Mcconaughey’s character David Wooderson in cult classic favorite Dazed and Confused. All Light, All Light, All Lite is a light cream ale from Fulbrook Ale Works in Richmond Texas and packs all that Texas swagger in a simple 12 oz can. 

Sitting at 5.4% ABV, All Light brings a crisp, refreshing, and light hoppiness to the table that makes it ‘oh so crushable’. Fulbrook really manages to achieve a great balance in this beer – you get the experience of light hops on the back end and a crisp creaminess up front. This light beer is a full of body allowing you to have the best of both “beer” worlds. You can easily enjoy multiple of these after cutting your yard or after a work out without feeling guilty or concerned about a set back. 

The brewery is located in Richmond and just celebrated their fourth anniversary, but you can find this beer along with a few more of their offerings in your local H-E-B, Kroger, Specs, or Total Wine. If you can’t find them at your local store – ask for it. Fulbrook Ale Works is currently expanding distribution across the city. After you enjoy your pint make sure to thank them (and me!) for saving your resolution. It’d be a lot cooler if you did.

Clean pour of All Light, All Light, All Lite in Houston Beer Guide glassware – Photo Credit – Ronnie Risner

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Parish Brewing Begins Houston Distribution https://houstonbeerguide.com/parish-brewing-begins-houston-distribution/ https://houstonbeerguide.com/parish-brewing-begins-houston-distribution/#respond Fri, 11 Jan 2019 14:09:22 +0000 https://houstonbeerguide.com/?p=3646 Houston is about to receive a major external player in the haze craze with the draft only launch of Parish Brewing Company. Based in Broussard, Louisiana just outside Lafayette, Parish’s legendary Ghost In The Machine Double IPA had previously loomed tantalizingly close yet been unattainable, but expanded year-round packaging and distribution to Houston will allow

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Houston is about to receive a major external player in the haze craze with the draft only launch of Parish Brewing Company. Based in Broussard, Louisiana just outside Lafayette, Parish’s legendary Ghost In The Machine Double IPA had previously loomed tantalizingly close yet been unattainable, but expanded year-round packaging and distribution to Houston will allow us to enjoy this haze monster on a regular basis. For those not familiar with Ghost, it is a big 8.5% hazy Double IPA packed full of tropical juice and a surprisingly smooth drinkability. A hop bite is there but subtle, contributing to a near perfect package that has earned it the highest rated year-round produced beer from Louisiana.

Parish bringing that Louisiana hazy flair.    Photo Credit: Britt Antley

In addition to Ghost, Parish has teamed up with Silver Eagle Distributors to bring to Houston a solid lineup that satisfies all spectrums of the beer drinkers’ palettes. Their most popular beer by volume is Canebrake, a self-described Louisiana Wheat Ale that uses locally grown sugarcane to lend a slight sweetness to the easy drinking wheat ale. South Coast is another easy drinker, balancing a traditional amber malt profile with noble hops to create a sessionable 5.1% backyard BBQ type of beer. Envie is Parish’s American Pale Ale that combines juice-laden tropical fruits with no harsh bitterness to yield an approachable hoppy beer that could easily convert people who claim to dislike anything with discernible hops. Things get kicked up a couple notches with Rêve, a glorious coffee stout that drinks like cold brew and crams an incredible amount of flavor into a surprisingly low 7.2% body. Parish plans to bring additional limited seasonal offerings to Houston, and we can also expect packaged retail in the spring.

The festivities kick off next Monday at Flying Saucer Downtown from 7-10 PM where Andrew Godley, Parish’s founder, will be on-site to mingle and meet Houston’s passionate craft beer community. Beyond that, if you can think of a good craft beer bar in the greater Houston area, there’s a strong chance they will be hosting a Parish event with either Andrew or a local Parish rep. For a full list of events, check out Silver Eagle’s event page.

The man himself, Andrew Godley    Photo Credit: Parish Brewing Co.

I myself am very excited for Houston to be receiving Parish distribution. Having lived in New Orleans the past 1.5 years, I have been spoiled to try all of Parish’s offerings, and I often make the 2-hour drive to their taproom to try brewery exclusive beers and buy some of their limited releases that don’t see distribution. Houston is in for a treat with their year-round lineup, and prepare to have your minds blown when some of their limited release seasonal offerings make their way west on I-10 ***cough***DDH Ghost***cough.

H Town could receive this (the DDH Ghost, not Gumbeaux)    Photo Credit: Britt Antley

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Eureka Heights Takes Huge Step Forward With New Canning Line, Grocery Store Placement https://houstonbeerguide.com/eureka-heights-cans-grocery-stores/ https://houstonbeerguide.com/eureka-heights-cans-grocery-stores/#respond Mon, 10 Sep 2018 12:49:41 +0000 https://houstonbeerguide.com/?p=3564 At their anniversary party in August, Eureka Heights’ Wort Overlord (aka Head Brewer) Casey Motes announced that Eureka Heights beer would soon be available in cans and grocery stores, and now, that time has come. Cans of Buckle Bunny Cream Ale and Mini Boss Double Dry Hopped IPA are now available in stores including HEB,

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At their anniversary party in August, Eureka Heights’ Wort Overlord (aka Head Brewer) Casey Motes announced that Eureka Heights beer would soon be available in cans and grocery stores, and now, that time has come.

Cans of Buckle Bunny Cream Ale and Mini Boss Double Dry Hopped IPA are now available in stores including HEB, Kroger, Specs, Whole Foods, Total Wine, Central Market, and smaller independent beer stores. According to Casey, cans will be in over 100 stores within a month, so look for them basically everywhere you buy cans of beer in the greater Houston area.

Photo: Shawn McDermott for Houston Beer Guide

Why cans and not bottles? According to Casey, “they are better at keeping oxygen and UV light out of the beer, which means better beer. Aside from that, we feel they are way more portable and easier to recycle. Also, shotgunning a bottle isn’t very safe.”

Photo: Shawn McDermott for Houston Beer Guide

Since they opened two years ago, Eureka Heights has brewed some of the best beer in the city, but their presence has been limited to bars, growler shops, and their own taproom. This expansion, Casey says, will allow them to, “reach a whole new crowd that might not be going out to bars and restaurants on a regular basis. There are so many people that are passionate about craft beer and want to support local and independent breweries. We want to make sure they have options when they go to the store.” Despite the near exponential growth in the number of breweries in the city, it’s increasingly rare to see new breweries on grocery store shelves. This may seem like a dull, boring story but it is a huge step for Eureka Heights and the city’s beer scene as a whole.

If you haven’t tried their beer before, pick up a six pack or two. I promise you won’t be disappointed.

What’s Next for Eureka Heights?

Eureka Heights adding a new fermenter | Photo: Shawn McDermott for Houston Beer Guide

The expansion into cans has contributed to an increase in production volume for Eureka Heights. They’ve added a new fermenter and a new brite tank to help them keep up.

What beer will Eureka Heights release in cans next? They need help deciding. My hope is their newest beer, Shower Tears, a blackberry gose. If you have a favorite beer or style that you’d like to see next, let them know on one of their social media pages.

Facebook: facebook.com/EurekaHeightsBrewCo

Twitter: twitter.com/eurekaheights

Instagram: instagram.com/eurekaheights

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NOLA Brewing to Launch in Houston https://houstonbeerguide.com/nola-brewing-to-launch-in-houston/ https://houstonbeerguide.com/nola-brewing-to-launch-in-houston/#respond Wed, 14 Jun 2017 12:26:59 +0000 https://houstonbeerguide.com/?p=2972 I am honored to be collaborating with Houston Beer Guide. If you get a chance, check out my website BrittskiBeers.com where I write about my beer travels around Texas, America, and the world. Cheers! Not long ago, it seemed that all beer in New Orleans was mopped up from the gutters of Bourbon Street and

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I am honored to be collaborating with Houston Beer Guide. If you get a chance, check out my website BrittskiBeers.com where I write about my beer travels around Texas, America, and the world. Cheers!

The New Orleans vibe oozes from NOLA’s brewery on Tchoupitoulas

Not long ago, it seemed that all beer in New Orleans was mopped up from the gutters of Bourbon Street and served to patrons who didn’t know a good beer from swamp water. Thankfully, the times changed when NOLA Brewing burst onto the scene in 2009. Since becoming the first brewery located in New Orleans post-Katrina, NOLA has continually offered an impressive year-round lineup of beers along with an increasing array of seasonals, sours, barrel-aged beers, and various one-offs.

NOLA Brewing plans to start distributing in Houston with Flood Distribution in the next month or so. Apparently the Big Easy attitude even carries over to brewery launches outside New Orleans. I had the opportunity to talk to both NOLA and Flood about the impending release, and all parties including myself are very excited. NOLA originally reached out to Flood because they wanted to make their Texas splash by first releasing their beer in a fellow bayou city with which they have shared Gulf Coast culture and history. They also have great respect for Flood’s portfolio and their independent craft-centric approach to business. The pair are choosing to release some unique year-round beers with their 7th Street Lemon Basil Wheat, tallboys of the Irish Channel Stout, a selection of tasty IPAs, as well as their seasonal releases. In addition to these standard beers, Houston will be seeing the full selection of NOLA’s excellent Funk Series and some other limited release barrel aged beers.

Mardi Gras dragons meet you in the brew house

When I met up with Davis Cranford, VP of Sales for NOLA, at the brewery, he gave me a taste of the New Orleans hospitality and brewing creativity that Houston can expect from NOLA. I sampled the Blues Tent blueberry sour, the Bramble On blackberry and boysenberry sour, and Rubikcubism, a funky Mosaic dry hopped IPA aged in chardonnay barrels. I even had the chance to pull some nails in their sour barrel room with Dylan Lintern, COO and barrel wrangler extraordinaire. He offered me a taste of an in-progress sour stout, and my socks were sufficiently blown off – Jester King Funk Metal may soon have some competition in its home market. Kyle White of Flood told me that they eventually plan for NOLA to hit all of Texas, but both he and NOLA want to make sure that the Houston market is properly taken care of before expanding.

 

As a Houstonian of 12 years, craft beer nerd, and a frequent New Orleans visitor and soon to be resident, I am super pumped for NOLA to come to Houston. The geographical and cultural connection to the Big Easy is already very tight, and the beer connection is about to become a lot closer. NOLA will be bringing some great beers to our market, and any visitor to New Orleans should absolutely stop by their brewery to check out what they’re doing. They often have tap room only one-offs along with a great environment for hanging out. And free beer on Fridays! Tell them Brittski sent you and prepare to receive confused looks and perhaps even a drunken shout out from myself across the bar. My only lingering question is who will be the first Houston brewery to collaborate with our I-10 neighbors? Whoever delivers, I promise that I’ll drink a lot of that beer!

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New Beer Cans and Bottles All Over Houston https://houstonbeerguide.com/new-beer-cans-and-bottles-all-over-houston/ https://houstonbeerguide.com/new-beer-cans-and-bottles-all-over-houston/#comments Mon, 12 Sep 2016 13:30:04 +0000 https://houstonbeerguide.com/?p=2009 Only a few years back, the only beer you could find packaged from Houston breweries was a handful of bottles able to fit into a small corner at a beer department. Today, cans, bottles, and even prepackaged growlers from Houston breweries provide enough options to fill entire aisles. I got a chance to catch up

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Only a few years back, the only beer you could find packaged from Houston breweries was a handful of bottles able to fit into a small corner at a beer department. Today, cans, bottles, and even prepackaged growlers from Houston breweries provide enough options to fill entire aisles. I got a chance to catch up with three local breweries that have recently added to this growing trove. It’s an exciting measure of the growth of Houston beer to see more and more local options available at stores.

Image: Copperhead Brewery

Image: Copperhead Brewery

Copperhead Brewing Company

Late last year, I had the pleasure to visit Copperhead Brewing in Conroe, and was pleased to try five of their beers, two of which, Striker IPA & Copperhead White, are now being bottled. They join Medusa, a Belgian Dark Strong, as Copperhead’s initial distribution bottles. I’m particularly pleased that the White was chosen as one of the three, as I found it to be rather refreshing, and it will serve as a great beer for Houston’s somehow-still-present summer. Copperhead doesn’t intend to stop with these three: already, Copperhead Red was a brewery-only bottle release, and Kangaroo Killer (previously named Yellow Tail Pale) is coming soon. In addition, I’ve been told that a brewery-only bottle release for King of Terrors, a 15% imperial stout aged on coffee, cocoa nibs, and vanilla beans, is hopefully in the works. And of course, as before, Copperhead still remains one of the handful of Houston-area breweries where you can take crowlers home. I look forward to seeing more Copperhead in beer departments soon.

Braman Brewery (Running Walker)

The excitement in the beer community these days is cans, cans, cans, and Braman Brewery is jumping right into the mix with their first cans, packaged just last week, for all five of their Running Walker beers. Their IPA, Kolsch, Pilsner, Stout, and Texas Secession cans will join an increasing number of aluminum options. Braman went all out on design for these cans, enlisting the help of branding firm Hawkeye Communications. Right now the cans are being produced on a mobile canning line, with plans to eventually purchase a canning line for the brewery.

Image: Graeme Rabe

Image: Graeme Rabe

Galveston Island Brewing

It’s no secret that I love Galveston Island Brewing’s Citra Mellow. It’s a truly excellent beer, and in my opinion, easily slots into the top beers in Houston. So imagine my excitement at learning that it will join Tiki Wheat as Galveston’s first canned offerings. Both will be available in 12 ounce six-packs, at first brewery-only, but very soon to see distribution. There are also plans for the Balinese smoked imperial porter to join the cans soon. Canning is being done via Armadillo Mobile Canning, an Austin-based mobile canning solution. Cans were designed by GI’s owner, and, as shown, are quite attractive.

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Funkwerks Signs With Flood for Houston Distribution https://houstonbeerguide.com/funkwerks-signs-with-flood-for-houston-distribution/ https://houstonbeerguide.com/funkwerks-signs-with-flood-for-houston-distribution/#respond Thu, 30 Jun 2016 13:00:21 +0000 https://houstonbeerguide.com/?p=1775 Flood Independent Distribution recently added Fort Collins, Colorado based Funkwerks to their portfolio. Founded in 2011, Funkwerks quickly made a name for themselves, winning 3 gold medals in 3 years at the Great American Beer Festival (GABF) as well as winning Small Brewery of the Year in 2012. Going back even further, their flagship Saison

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Flood Independent Distribution recently added Fort Collins, Colorado based Funkwerks to their portfolio. Founded in 2011, Funkwerks quickly made a name for themselves, winning 3 gold medals in 3 years at the Great American Beer Festival (GABF) as well as winning Small Brewery of the Year in 2012. Going back even further, their flagship Saison was based on co-founder Gordon Schuck’s homebrew recipe, which won gold at the 2007 National Homebrew Competition.

Photo Credit: Funkwerks

Photo Credit: Funkwerks

From Flood: “We’re representing the brewery in Houston, Austin and San Antonio, starting with a small shipment of Saison and Tropic King kegs pouring at select bars and restaurants. In early July, we’ll have a full-scale launch with draft and 4pk bottles of Saison, Tropic King, Nelson Sauvin and Raspberry Provincial, as well as launch events with the Funkwerks crew featuring some really limited items. Keep an eye out here for more details on these upcoming events!”

In case you don’t want to wait, Flood has already delivered kegs of Funkwerks Saison and Tropic King, an “imperial” version of Saison brewed with tropical fruit-forward Rakau hops. The initial batch of kegs have gone to the following accounts: Axelrad, Brews Brothers, Conservatory, Flying Saucer Houston, Flying Saucer Sugar Land, Hay Merchant, Hop Scholar, Mongoose vs Cobra, Moon Tower Inn, Nobi Public House, Petrol Station, Rockwell Tavern, Whole Foods Bellaire, Whole Foods Louetta, and Whole Foods Woodlands. Keep an eye on social media, as a lot of these bars already have their kegs. I know firsthand that Axelrad and Nobi have already tapped their kegs of Tropic King.

Later in July, you should be able to find four-packs in the same places you find Jester King and Jolly Pumpkin. Keep an eye out for specialty beers bottled in 750mL bottles, which are also coming soon. According to Flood, four-packs should be in the $9.99 to $10.99 range, although the final price is set by the retailer and will likely vary.

On a personal note, this is incredibly exciting. I’ve been preaching that Houston needs more saisons since day one of Houston Beer Guide. Funkwerks Saison is a very dry and crisp saison perfect for the heat and humidity of Houston. Bottles of Funkwerks Saison have always been a gem at bottle shares, and I was fortunate enough to try the first (and up until recently, I think, the only) kegs of Funkwerks Saison, Tropic King, and Deceit to be available in Houston at the 2015 Houston Funk Fest. All three ranked among my top beers of the festival, and there was some very tough competition. As you may be aware, Funkwerks has already been available in the DFW area for about a year and a half under Andrews Distributing, so seeing Funkwerks expand statewide says a lot about the thirst in the Houston market and the impression being made by independent distributors like Flood.

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Brash Brewing to Leave Flood Distribution for Ben E. Keith https://houstonbeerguide.com/brash-brewery-to-leave-flood-distribution-for-ben-e-keith/ https://houstonbeerguide.com/brash-brewery-to-leave-flood-distribution-for-ben-e-keith/#respond Tue, 16 Feb 2016 00:48:28 +0000 https://houstonbeerguide.com/?p=1142 Houston’s Brash Brewing Company is leaving Flood Distribution for Ben E. Keith. Flood’s Kyle White confirmed the departure and stated, “We wish them well in the future.” Full statement below. If you ask any Houston beer nerd for the most exciting developments in recent months, you’ll likely hear an answer that includes mention of Brash

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Houston’s Brash Brewing Company is leaving Flood Distribution for Ben E. Keith. Flood’s Kyle White confirmed the departure and stated, “We wish them well in the future.” Full statement below.

If you ask any Houston beer nerd for the most exciting developments in recent months, you’ll likely hear an answer that includes mention of Brash Brewing and Flood Distribution. Brash, after its start as a contract brewery in Massachusetts, under the leadership of Petrol Station’s Ben Fullelove, relocated and opened its Houston facility, Brashland, only four months ago, and immediately began churning out incredible beers. Meanwhile, in just barely two years of operations, Flood Distribution has brought, to Houston and Austin, an incredible portfolio of beverages that include Oasis Texas, Jester King, Virtue Cidery, To Øl, and, recently announced, The Bruery.

And, as the same beer nerds above will tell you, it makes perfect sense for two local Houston beer-loving establishments such as these to be in a partnership, as was the case for the past four months. Thus, it comes as a shock that Brash has chosen to relocate their distribution to Ben E. Keith, the Fort Worth-based fourth-largest distributor in America, whose business is most associated with Anheuser-Busch InBev products.

Ben E. Keith has always had a craft focus, however, and recently has expanded their craft portfolio to include new distribution contracts for Whole Foods Brewing, Conroe’s B-52 Brewing, and Smuttynose. Through recent actions, it’s clear that Ben E. Keith sees craft as an important part of their business, and the Brash contract will certainly bolster that in Houston.

How this impacts Flood remains to be seen, though one could speculate that the hit from Brash will be somewhat mitigated by the upcoming Bruery launch, as well as the Cantillon approvals that are gradually occurring. Flood Distribution’s Kyle White, when asked about Brash’s decision, stated simply, “Brash made a decision to leave based on what they believed to be best for their business. As a fundamental principle, we don’t use state franchise laws to imprison brands who are not interested in working with us. We wish them well in the future.”

The statement’s mention of “state franchise laws” alludes to the curious niche in Texas alcoholic code that allows a distributor to essentially lock up a contract with a brewery forever, or until such time as both parties agree to part ways. Flood, acting as an independent and craft-focused distributor, chose not to exercise this right in business with Brash.

As to what may have triggered this change, Houston Beer Guide has only heard rumors and speculation and cannot reasonably comment. At this time, representatives from Ben E. Keith and Brash Brewing were unavailable for questioning. Should this develop further, we will of course update. In the meantime, we wish nothing but success for both Houston businesses, regardless of the circumstances.

Update (2/16/16):  This morning, we received the following statement from Ben Fullelove from Brash Brewing: “The only thing we really have to say is, we love making beer and we will continue to make Houston proud by making the most kickass liquid we can possibly make.”

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Are You Prepared for the Flood? https://houstonbeerguide.com/are-you-prepared-for-the-flood/ https://houstonbeerguide.com/are-you-prepared-for-the-flood/#respond Mon, 04 May 2015 09:00:44 +0000 http://www.houstonbeer.guide/?p=249 When I think about what inspires me, regarding the future of craft beer in Houston and throughout Texas, I look toward the innovators. The forward thinkers. The entrepreneurs. I am intrigued by those who choose to blend passion, good taste, and a unique vision to change the way we think about the beverages we love

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When I think about what inspires me, regarding the future of craft beer in Houston and throughout Texas, I look toward the innovators. The forward thinkers. The entrepreneurs. I am intrigued by those who choose to blend passion, good taste, and a unique vision to change the way we think about the beverages we love along with (in this case) the process by which we acquire them. When it comes to the growth of any local craft beer scene, distribution is a key component often overlooked by consumers. It’s easy to pay attention to the producers (ISO: Whalezbro) and the retailers (cans + growlers = crowlers!). With hype exploding at either end, who has time to think about the middleman? When distribution is noticed, it’s never for a good reason. Follow any Texas beer-related legislation and you will quickly learn that our distributors are not the good guys. But what if they could be? What if a distributor came along to push the envelope in Texas as much as you pushed your palate at last week’s bottle share?

Kyle_WhiteAmid Houston Beer Week, I had a chance to sit down with Kyle White of Flood Independent Distribution, Texas’ only non-BMC affiliated beer distribution company that distributes statewide. White started Flood in February of 2014 along with Brian Rod, his long-time friend, and Kevin Smith, a previous employee of Duff Beer Distributors. During my chat with Kyle, we talked about how Flood came to be, why he is so passionate about craft beer in Texas and what lies ahead in the next five years.

Happiest people are those that follow their passions.

In 2011, White was looking to enter the craft beer world through production. He had been drinking craft beer for about six years, was homebrewing 2-3 times a week, and was eager to pursue a career he felt passionate about. “Happiest people are those that follow their passions,” said White about the decision to leave behind his previous and varied pursuits, ranging from teaching in Korea to legal archiving. He applied to several breweries in Houston but found it difficult to get hired. Finally, he landed a gig to be a driver for Duff Beer Distributors. “Ash Rowell was the best boss I ever had,” said White of the former Duff owner who passed away in early 2013. “Probably the best boss I’ll ever have,” he continued. White worked as a driver for Duff until the company was acquired by Dallas-based distributor Favorite Brands. It was then that White felt he was presented with the opportunity to make a big impact on the community he cared so much. He contemplated the idea of creating a beer distribution company in Texas that was unlike any other in the state. With encouragement from several local craft beer scene influencers, including Kevin Floyd, White took the plunge and partnered with Brian Rod and Kevin Smith. In February 2014, Flood Independent Distribution was born. With Flood, Kyle and his partners set out to do three things: try to do right by Ash Rowell and his influence in the beer community, provide an alternative option for distributorship within the three-tier system by offering breweries open-door contracts, and, of course, bring amazing new beers to Texas.

There is is no exit plan. This is our statement to the craft beer community.

If you are unfamiliar with the three-tier system in Texas, it’s a process that was put in place to keep the market even-handed across producers, wholesalers, and retailers. At their core, beer distributors are not evil. They take on the operating costs and business responsibilities that small breweries would have a difficult time handling on their own. So why do they get such a bad rap? “What happens is a lot of distributors get tied down to whatever their largest brewery wants them to do,” said White. This means if a craft brewery partners with an Anheuser-Busch InBev or MillerCoors-aligned wholesaler, they could easily be overshadowed and neglected. However, with the growth of craft beer and the slow but inevitable decline of big beer, boutique and craft-focused distributors are gaining traction across markets in the U.S. “Independent distributors have more flexibility and are able to be more reactionary,” said White.

Working to keep their operations customer-centric, to do what’s best for their accounts, and to influence the sophistication of craft beer in Texas, Flood has grown into a small but fierce distributor in the 14 months it has been in operation. The partners each contribute their knowledge and expertise in a way that creates a balanced three-pronged approach to their agile business. In addition to running a sales route to build up new launches across Houston, White manages brewery acquisition and relations, ordering, social media, and sales management. Smith manages operations, logistics, warehouse management, and overseas accounting. Rod oversees bigger picture business such as budget forecasting, capital expenditure planning, permitting, and infrastructural growth. “Flood isn’t owned by a bunch of investors,” said White. “There is no exit plan. This is our statement to the craft beer community.”

Mikkeller_LineupAnd what a statement it has been. In the past year, Flood has built a remarkable portfolio that has brought to Texas impressive (not to mention some of my personal favorite) brands, such as Jolly Pumpkin Artisan Ales, To Øl, and Mikkeller. When I asked Kyle what else was in store from Flood, I was excited to hear that they have only just started digging into the Shelton Brothers stash. Apart from engaging imports, Flood has also partnered with several Austin-based breweries, such as Jester King Farmhouse Brewery, Oasis Texas Brewing Company, and Strange Land Brewery. In Houston, White is excited about partnering with the highly-anticipated Brash Brewing Company, headed by Petrol Station owner Ben Fullelove and former Saint Arnold brewer Vince Mandeville. “It’s the first time we will be distributing Houston beer in Houston, and that’s something that really means a lot to me,” White said. “Ben is a really intuitive and thoughtful visionary. I’m very excited to work with him.” Beyond their current brands, White’s primary goals with the Flood portfolio are keeping it diverse, unique, and high quality. “The last thing I want is to get into a war with other distributors about who has the best IPA in Texas,” Kyle said. Flood will continue to be selective about which local brands they choose to partner with as they continue to diversify their portfolio.

As we got ready to wrap up, I asked Kyle to describe the craft beer scene in Houston in the next five years. “Texas is a craft thirsty state,” he said. “I see an influx of quality brands and talent as we add layers of sophistication to our beer scene.” White believes the out-of-state demand for breweries like Jester King and Lone Pint will help create a beer renaissance in our state. “With more breweries willing to take risks, more Texas beer will start leaving the state, and esteem will grow nationally.” Really, there is no crystal ball, and even though I asked Kyle to close his eyes as he described the future of craft beer in Texas to me, he can’t see into the future any more than I can. And, you know, that’s okay, because as long as there are people who believe in craft beer and all that it stands for, as long as there are people who wake up each morning and work to make that dream a reality, my heart is flooded with hope.

The post Are You Prepared for the Flood? first appeared on Houston Beer Guide.

The post Are You Prepared for the Flood? appeared first on Houston Beer Guide.

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