Texas Craft Brewers Guild Announces New Initiative to Boost Craft Beer Tourism in the State
Jackie VonPanda
The Texas Craft Brewers Guild issued a press release announcing a new initiative called ‘Brew City, Texas’, with the goal of recruiting cities and municipalities with craft breweries to promoting the state and its rich craft beer tradition as a tourism focus.
“We are thrilled to launch the Brew City, Texas program, which represents a significant milestone in our ongoing efforts to support and elevate the craft brewing industry in Texas,” said Caroline Wallace, Executive Director of the Texas Craft Brewers Guild. “By collaborating with cities committed to celebrating the unique culture and flavors of Texas craft beer, we aim to drive tourism, stimulate local economies, and further establish Texas as a world class beer destination.“
The Brew City initiative hopes to get these city and municipal governments to join the initiative in one of two ways: “Craft Beer Destinations” and “Emerging Brewscapes”. Craft Beer Destinations are aimed toward cities, like Houston, which are well known nationally as craft beer locations of importance. The Emerging Brewscapes covers smaller communities looking to boost economic opportunities through attracting their inaugural brewery. In the end, this gives locations of all sizes and brewery population density an opportunity to improve craft beer related tourism in the state.
The Galveston area has been designated as an ‘Early Adoptor’ of the new Brew City program as a Craft Beer Destination. According to the press release from the Texas Craft Brewer Guild writes “Nestled just 50 miles from Houston, Galveston, Texas, is a charming Southern retreat with a rich tapestry of art, historic architecture, chic boutiques and ghost legends. Set on a quaint Gulf Coast barrier island, Galveston invites visitors to experience its unique charm. While the 32 miles of beaches make the city an iconic destination, Galveston offers much more beyond the shore. Explore the city’s vibrant culture and history, and savor the flavors of the local craft beer scene with breweries like Galveston Island Brewing Company, Devil and the Deep Brewing and Naked Iguana waiting to be discovered.”
Sugar Land has also joined in as an Emerging Brewscape, with the Guild commenting, “Located in eastern Fort Bend County, Sugar Land is approximately 20 miles southwest of downtown Houston. Sugar Land Parks & Recreation strives to create and maintain unparalleled recreational opportunities and unique, high-quality parks and public spaces enhancing our community, with exceptional customer service.
The Texas Craft Brewers Guild also notes that the Brew City, Texas effort is part of a five year long strategic plan to prioritize promotion of Texas craft beer as a “world class beer destination.”
Read more at @txcraftbrewers (IG) & @TxCraftBrewers (X/ Twitter)
https://texascraftbrewersguild.org https://texascraftbrewersguild.org/brew-city-texas-program
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